For Publishers
Placecast Advertising Platform allows publishers to realize the most value possible from advertising inventory. Using proprietary targeting algorithms, Placecast Advertising Platform weaves together location information and dozens of other data points to paint a uniquely accurate picture of audiences across channels—the web, mobile, and email. Placecast Platform then analyzes inventory, segments audiences and targets ads for maximum relevance.
The result? Dramatically higher CPMs and fill rates for publishers. Typical publishers include those whose content is inherently location-relevant; sites such as travel, events, tickets, real estate, weather, maps and career search.
Placecast Advertising Platform can manage all of a publisher's web and mobile inventory, as well as serve targeted ads and messages into outgoing emails. Publishers can also choose to take advantage of the Placecast dedicated sales force to ensure their ad inventories deliver the most value to the business.
We are definitely reaching our audience where we really want to reach them. The ads are driving a good amount of traffic... We're excited about [Placecast] and our client is very happy with the results.
Alex Stone
Media Strategist, OMD
FedEx Kinko's Campaign
